Aarhus Bicycle City promotes the bicycle as a means of transportation in the city. The aim is to encourage a change in behaviour among citizens at the benefit of their health, safety, the environment and urban traffic. The project exhibits the Smart Aarhus principles through its holistic scope and especially its participatory approach: The citizens of Aarhus have been involved since its beginning by carrying out campaigns that raise awareness about the advantages of biking, by disseminating information, and by working as ’Biking Ambassadors’.

Aarhus Bicycle City was originally established in 2009 as part of a larger effort by the City of Aarhus to reinforce the city’s bicycle culture that also included large-scale initiatives such as investments in infrastructure for bicycles. The project forms an important contribution to the City of Aarhus’ ambition of becoming carbon neutral in 2030.