Denmark’s major cities are currently experiencing an increased pressure on the road network that leads to congestion challenges. At the same time, citizens in the outlying areas have been given fewer opportunities to use public transportation. Therefore, new ways of tackling the mobility challenges are needed. Smart Mobility is a development and innovation project that through the recent years has put extra focus on Mobility as a Service in the Municipality of Aarhus and in the Business Region Aarhus.

With Mobility as a Service, carpool as a concept has become a focal point, as carpooling can reduce congestion in cities. The passenger cars are by far the largest part of the traffic and by getting more people to drive together, the traffic can be minimized.

As part of understanding the users, and what could potentially break habits in mobility, the City of Aarhus has collaborated with the Alexandra Institute to conduct a study of what it takes to get people to drive together more.

The Technical Department in Aarhus Municipality has mapped current transportation habits and, in collaboration with specific target groups, investigated how behavior and habits can be changed. It has also been investigated whether digital solutions can support and strengthen carpool among citizens. Over the past year, the project has put extra focus on Mobility as a Service, where the mobility offerings in Business Region Aarhus should not be seen as many different solutions, but instead as one. That means, Mobility as a service brings together all the solutions in one common digital platform. A new app (GoTur app) will provide super easy access to drive together as well as combine it with bus, train, sharing bikes and electric scooters.

Some of Aarhus Municipality's partners in this pilot project are FDM, Gomore, Rejseplanen and Midttrafik.